This project involves designing a new character for IKEA to enhance their strong brand identity with more personality. The character, a bear, was created using IKEA's color palette to ensure brand recognizability without needing a logo.
The minimalistic vector illustration, using only two colors, aligns with IKEA's simple aesthetics, enhancing its versatility across various contexts. The bear, chosen for its universal appeal and association with family and care, is depicted sitting on a stool reading a book, reinforcing IKEA's focus on functional and comfortable living spaces.
